What is SEO?

Search Engine Optimization, also known as SEO, is the science of producing web pages that are attractive to the search engines. The better optimized the page is, the higher a ranking it will achieve in major search engine results. What makes this so critical is many users who use search engines only look at the first few pages of results. To get good page ranking results, your site has got to be listing amongst the top few pages.

Why is SEO important?

Search Engine Optimization (SEO) and online marketing is by far the important substance to any successful website or online business. Having a great website is only useful if users can find it. The ultimate goal of a website is to attract internet users, and the proven fact is that the vast majority of users find websites by using the major search engines. If you are considering building a new website or updating an existing one, than search engine optimization should be a top priority. In today’s market, many companies rely solely on online business, and many others depend on their website to help attract new sales leads and potential prospects.

So how do I get my site to rank high on search engines?

Well years ago search engine optimization was much more simple and you could even get results by just adding meta tags for keywords and website descriptions. Today search engine optimization is much more complex but also much more helpful to users who are searching. The main search engine giants would include Google, which studies have shown to own almost 80% of the market, followed by Yahoo, MSN, and Ask. Even though it is always good to optimize for all the search engines, you must provide special attention to the search engine giants.

Some SEO gurus may claim to know the search engines algorithms, but honestly, no one could ever tell you exactly what Google’s algorithm is, especially since it is updated on a daily basis. The good news is that following the basics with providing a well crafted and well written website, along with good methods of coding, social networking, and using good internet marketing strategies, your goals to success are not that far from reaching afterall.

How do Search Engines work?

Search engines find and catalog web pages through spidering software. Unfortunately, not all search engine spidering software works the same way, so what gives a page a high ranking on one search engine may not give it a high ranking on another. One of the things that good search engine optimization specialists do is keep track of all the changes in search engine operations so they can optimize pages accordingly.

When you choose a designer to create a business web site, you should ask him or her about search engine optimization, as search engine optimization should be built into your pages. While it's never too late to optimize or tweak pages that have already been published, it's a lot easier and more sensible to include search engine optimization when the page is first written.

When will I see results?

It is possible to see some tangible results within days, but typically it takes between 1 to 6 months to see a positive return on investment. For example, your homepage might be indexed by Google and/or Yahoo within days. However, it typically takes 4 to 8 weeks to have your interior pages indexed. Achieving a favorable ranking in the major search engines is a gradual process. We must consider several factors when determining the timetable for achieving a favorable rank.

• What keywords or key phrases will be targeted?
• How competitive are those keywords and key phrases?

These factors, along with others, determine the size and scope of a search engine optimization campaign.

Where will my site rank?

Our SEO team specially targets Google and Yahoo. These two search portals account for over 90% of all web searches! Your site will achieve desirable rankings for specific "Keywords" that are relevant to your company’s products and/or services.