In order to succeed in business, you need to know your competition. This knowledge can be especially useful in acquiring new prospects. If, for example, you know that a competitor has introduced an initiative that is unpopular or that they're experiencing a staff shakeup, it may be time to swoop in and see if any of their clients are up for grabs. By keeping your ear to the ground and looking after your competition, you should be in a prime position to capitalize on any opportunities.
Don't Get Complacent
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Listen to Your Customers
Listening to your existing customers can give you invaluable insight into what you're doing correctly in your business. They can tell you what your strengths are, allowing you to highlight these strengths to new prospects. Additionally, by maintaining a constant dialogue with your clients Cheap Cigarettes Online USA, you can correct issues before they grow into larger problems that could result in losing a valued customer.