The question of SEO vs PPC is really about budget allocation. If an advertiser has X dollars allocated for Search Marketing, then how much of that should be allocated for SEO vs PPC? This is often the case when a small business wants to try Online Marketing. We can look at this question from another angle. Long Term vs Short Term? If I only have a finite amount of marketing dollars then where will I get the bigger bang for my bucks? ... Read more...